2017 Auburn Football "Shug"

Collegiate Athletics Promotional Video 2017

Duration Total run time of "Shug": 1:26

Production Staff: Doug Harvey, Andrew Aaron, John Mitchell, Jeff Hanel All video was filmed with the Sony F55 and Sony Fs700. Edited in Adobe Premiere and Avid Media Composer. The original format for the video is 4424x1316. Playing full board on The Largest College Football Videoboard in the country, totaling 10,830 sq. ft.; 190x57 ft. The 2017 Auburn Football Video “Shug”, was created after capturing old interviews of Auburn’s Head Football Coach Ralph “Shug” Jordan (1951-1975). After hearing the audio, It inspired us to give the fans, old and young, something original by combining our current players pre-season workouts and never before heard audio, from Auburn’s beloved former head coach, Ralph “Shug” Jordan. This video would be teased on social media then played as the pre-game Hype Video vs Clemson on Saturday, September 3, 2016.