It's Time

Collegiate Athletics Promotional Video 2017

Duration 2:00

Production Staff: Rob Coons Ben Rohde Cameron Good Dallas Abel Ben Jenkins In 2017, the Northwestern Men's Basketball team was selected for the NCAA Tournament for the first time in school history. To commemorate the occasion, Northwestern Athletics' Studio N production team set out to create a memorable video that captured the feel of the 2016-17 season. The result, "It's Time," was shown to Wildcats fans at the selection show watch party immediately after the team was selected and also distributed on the team and university's various social media channels. The music for the video, "This Is War" by 30 Seconds to Mars, was licensed and used with permission of Sony/Universal music.